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XYZ Textbooks Webstie
Project Cleveland

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Client:
XYZ Textbooks

Challenge
Cleave the Student and Instructor pre-customer experience while shifting from a sales capacity to a toolbox capacity for current customers.

Role
Lead front-end developer

Teammates
Michael Boezi - project manager
Steve Aiena - lead back-end engineer

FE technologies used
Bootstrap 3, LESS, Grunt, jQuery

BE technologies used
Customized Symfony PHP framework, MySQL, Authorize.net

Launched
August 2015

Results
Improved user experience for Students and Instructors, quick eBook access, increased user registrations, increase onsite sales, and reduced bounce rate by 20%.

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