Client: XYZ Textbooks
ChallengeCleave the Student and Instructor pre-customer experience while shifting from a sales capacity to a toolbox capacity for current customers.
RoleLead front-end developer
FE technologies used Bootstrap 3, LESS, Grunt, jQuery
BE technologies used Customized Symfony PHP framework, MySQL, Authorize.net
Results Improved user experience for Students and Instructors, quick eBook access, increased user registrations, increase onsite sales, and reduced bounce rate by 20%.